What I do

I work with people who are launching a  business, or are reinventing themselves in order to do work they love, make a difference, help others and be themselves out in the world of humans, nature and industry.

I specialize in taking all that excitement and vision at the initial stages of your business,  grounding it in purpose, vision, mission and messaging; then we lay down the tracks to create a sustainable and profitable model so you can do your good creative work and make a sustainable living at it. Creating a refined professional self, developing a system that produces your desired outcome, and increasing your psychological fitness is a big part of our work together.

I am hell bent on dancing on the table until you see what genius and creative fairy dust you're made of and orient yourself in the direction of possibility; until you see how the universe rearranges yourself when you don't let your thinking hold you back and you see the vast possibilities everywhere, just twiddling their thumbs and waiting for you. We tango one step at a time, without breaking our backs. But you will push your comfort zone--and I'll be there cheering on and spotting you.


Background in a nutshell

I have worked as a writer and editor, marketing professional, content strategist, and a coach. I have worked for big companies, small companies, and on my own. I know what it's like to make the leap to create your own business--and for it to fail and to succeed.

How I got into coaching

When I first started out as a corporate employee, some of my favorite moments happened when a colleague came to me with a work or career problem. I salivated at how to creatively turn a feeling of lostness, dissatisfaction, or yearning into clarity, triumph, a game plan and a new beginning. I loved conversation around how to be yourself at work and find a reasonable sense of purpose and meaning, because if you're not, then you're spending most of your life in a straight jacket.  I was hell-bent on showing everyone how creative they were--that our access creativity is as natural as breathing.

When the great recession of 2007/2008 hit, I was working at a big tech company. Everyone could feel the fun coming to an end; teams of people were basically running around the offices with their arms in the air, yelling and lamenting that the best of times was over. I started asking people how they were going to get through what was turning out to be a strange time in history.  

"What do you do for yourself when times get tough at work?"  I asked a manager. She looked at me like I was asking how she was going to fly home.  "Nothing," she sighed. "There is nothing to do but suffer through it."

"What is one teeny tiny way you can keep your shit together right now?" I asked another team member. He looked at me with wild eyes and said something like, "There is no keeping my shit together!"

And that's when it hit me: Here were teams of people with no internal resources, skills or tools to deal with difficult circumstances and uncertainty. People were putting everything on hold: their jobs, their dreams, their creative thinking--everything.  It stunned me, it saddened me, and inspired me.

I went to coaching school to learn the tools to have the job I always really wanted: one that let me talk to whole-hearted people who really, really wanted to create something exciting, meaningful, fun, and fulfilling for themselves in the work they do.  

My favorite clients

I love helping service-driven, Givers and Creators launch businesses with strong platforms and sustainable business models. I have a special place in my heart for the solo biz owner, especially those of you in service positions who want to add value and share your experience with others. 

A few more things about me

Writer: Personal essays, poetry, fiction, technical, business, blogs, I've done it all. I am currently working on a book of personal stories.

Everyday athlete: Swimmer, runner, walker, skier, former triathlete. My dedication to exercise is less discipline, more necessity, and very much about community. I understand the need to get those ya-yas out and to socialize while you play; I believe that being in motion is the most natural human state.  

Learner: Primary, Middle, High School, College. Extension Programs, Graduate School, Coaching School. Therapist, coaches, mentors, communities, classrooms. Books, the arts and nature are some of my favorite teachers. The learning is ongoing.

Late bloomer: I married for my first time at 49. In one fell swoop I had a husband, grown step-children, grandkids, sibling-in-laws, the works. My grandma name is “T-Sizzle.”  My step-daughter married an Australian; my mother’s Australian. Life is funny like that. 

Retired party girl: Some people call this being "sober" but it's such a serious word. I hung up my drinking cups and found a new freedom and happiness in facing myself and using the power of my imagination to manifest the previously unimaginable. I am a big fan of the transformation process. I want to help others give birth to the next phase of their beautiful selves, and lives.

Tatyana teaches me to look at my work differently. She invites me to open my eyes and take note of what around me influences my work, good and bad, and to ask why. To see abundance, to clear away the muck and see what I want to achieve and finally to define how to get there. It’s been hugely rewarding.
— SJ, Seattle Garden Consultant
 Let's play!

Let's play!

Everyday Creative Philosophy 

  • Our natural state is one of well-being.

  • Circumstances are neutral.

  • Our thinking creates our experience.

  • Personal thinking is transient--not the truth.

  • We're all tapped into a wiser intelligence. Sometimes we forget.

  • There's an easier way to live. Stop trying so hard. Be restful. Sisyphus is not our role model.

  • You are creative.

  • A job is more than just a job.

  • You can do it.

Street cred

  • MFA in Creative Writing from Antioch University, Los Angeles

  • Certified Professional Coach, Erickson International College

  • Widely published, including magazine and newspaper articles, essays, poetry, short stories, blogs.

  • Company work includes: Young & Rubicam, ELLE magazine, Corbis, Microsoft, LiquidPlanner, high-tech start-ups and contract jobs. I've been around!

You can see some online writing here.


Intrigued?

Let's talk!